I’ve always liked to question the ‘norms’ in life, why we accept them as the norm and if they are really true.

As our human experience is uniquely individual, created from our own personal beliefs, habits and concepts of reality, it’s always interesting to wonder how we get to a ‘cultural’ norm.

One cultural norm that is inherent in most people’s mind, is that to succeed at almost anything in life you have to work hard.

Working hard is the accepted mantra from the classroom to the boardroom and everywhere in between. It’s prescribed as the tried and tested way to achieve.

In 2004, Graphic Designer and Print Maker Anthony Burrill created a now iconic poster printed with letterpress blocks, which simply says:

“WORK HARD & BE NICE TO PEOPLE”

It’s a poster and a message that has become a maxim within the creative industry.