From paying for a product online, to taking a long-distance flight to an exotic location, you want to have a great experience. You don’t just expect it, you demand it. With the power of customer reviews and social media posts, experiences will be shared; the good, the bad and the ugly.

So other than experiencing something good, new, different, exclusive or far-out, why is the culture of experiencing so desirable?

Ultimately, you want to feel something.

If you go on a vertical rollercoaster, you want to feel the thrill, the fear, the exhilaration.
If you go on a meditation retreat, you want to feel the calm, the clarity, the stillness.
If you go to shop online, you want to feel the simplicity, the ease, the satisfaction.

Whether you’re aware of it or not, you tend to chose experiences to make you feel something.